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What do you hate most about business and marketing?
Stephen Maher, CEO of MBA posed this question to the panellists at our Question Time event last week. This is what they said. Luke Johnson, Pizza Express entrepreneur: ” The automatic assumption that...
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The Future of Marketing according to AG Lafley, Procter and Gamble
This is an exciting time to be creating and building brands. On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss....
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An Interview with our president Roisin Donnelly
We’re most excited to announce that The Marketing Society will be joining the first ever Edinburgh Intenational Marketing Festival on 23 August 2010 at The Assembly Rooms, Edinburgh. The Day will be...
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Mothers, Don’t Let Your Children Grow up to be Cowboys!
Thanks to the glossy US drama series Mad Men, everyone wants a career as an ad man; but how can we encourage young graduate talent to pursue the less “sexy” but equally fascinating behind-the-scenes...
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Our President, P&G’s Roisin Donnelly, tops Marketing’s Power 100
We are so proud of our President Roisin Donnelly who has been declared Britain’s most powerful marketer in Marketing’s Power 100. Marketing reports that “at the helm of this marketing powerhouse,...
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Do external qualifications trump internal training as a means of getting to...
Industry experts often differ over whether education or experience is more important for potential recruits who have ambitions of climbing the ladder to assume senior positions in marketing No Roisin...
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What gets Marketers out of bed in the morning?- By Jim Stengel
In our weekly extract from EffectiveBrands book The Global Brand CEO, Jim Stengel, Global Marketing Officer, Procter & Gamble (2001-2008), discusses what gets Marketers our of bed in the morning....
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Globalising Customers and Competitors – Jim Stengel
In our weekly extract from EffectiveBrands book The Global Brand CEO, Jim Stengel, former Global Marketing Officer, Procter & Gamble (2001-2008), discusses the development of global customers and...
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Unlocking the value of the global marketing organisation – Jim Stengel
In our weekly extract from EffectiveBrands book The Global Brand CEO, Jim Stengel, former Global Marketing Officer, Procter & Gamble (2001-2008), discusses the importance of understanding marketing...
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